Change country. Log out. Curated by Fernanda Castro November 01, Edmonton, Canada. Builder Ledcor. About this office. Products: Glass Steel Concrete. Hammer Price: This is the top price the piece has fetched as the hammer comes down. Be sure to factor it in before you go wild with your bidding card. The fee ranges from 10 to 30 percent, depending on the value of the item.
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Why Artists Should Avoid Gallery Representation - Online Marketing for Artists -
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Our beginner's guide to the art of the art auction will have you in the know. Before you go to the auction, check out the paintings online, but don't fall in love with one—the real thing may not be as it looks on screen. The lesson is you never know who's going to bid against you. If you bid angry, you may end up way past your limit. Buy the best quality painting you can afford and make sure you love it. Don't assume your painting will automatically grow in value. You have to factor in the buyer's premium you pay at the sale.
After 10 p. If you love a painting, don't be afraid to spend a little bit more than your limit. Art auctions are, if nothing else, entertaining.
- Why Artists Should Avoid Gallery Representation!
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Go for the show. Share Adjust Comment Print. Wander about, absorbing the feeling of each piece and seeing what draws you in. Auction Block: This is the raised area where an art object is placed when its turn is up. Comments We encourage all readers to share their views on our articles and blog posts.
We are committed to maintaining a lively but civil forum for discussion, so we ask you to avoid personal attacks, and please keep your comments relevant and respectful. If you encounter a comment that is abusive, click the "X" in the upper right corner of the comment box to report spam or abuse. We are using Facebook commenting. I enjoy not only being an Artist but also Social Interaction with people. None of the Galleries have promoted my Art the way I can on my own.
I know what I am talking about as I have created the Art. I blog regularly about my Art. The reason I create Art is to communicate with my audience. Imagine the joy I feel when people are eager to listen right in front of me to what I have to say. The exchange of thought that inspire me to create even more. I like being in charge and I rather have more Collectors who can afford my Art than a few through high end Art Galleries. Your book totally changed my life as an Artist. Thank you for an amazing blog post as now I know that I am better off by myself as an Artist and as a Business.
For a long time I was selling my work only through myself or guild events which is great because of the zero to low commission.
In the past year I have had 2 galleries approach me directly which is little or no footwork for me, they have been estatic about meeting me in person and it gets my work visible to a broader audience. I am my own best salesman, but until I have my own space that people can wander into, I love having the gallery representation. Jenny: I love hearing about your good experience with your galleries. As you can see from the first post on Art Biz Blog, they have a lot to offer an artist.
Maria: Excellent. Of course, there is so much more we could add here — to both sides. Sounds like, unfortunately, you might have experience with some of these. Maria, I know a couple of artists who signed an exclusive agreement with a gallery in new York city. Thanks for mentioning avoiding exclusive agreements. In my estimation, they only serve the gallery, not the artist. This advice is way of base. Artists need to create art not sell it.
How will an artist know how to price their work, when it should go up, have a client base that can sustain their body of work? Only amateur artists sell their own work. A: I hope you will read the other side of this article, which is about embracing gallery representation. The link is above — at the end. So middle men like you can be a parasite and keep artists ignorant of their real value? All value is perceived.
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Artists are completely capable of selling, branding, marketing, and managing themselves. Its not rocket science. Its 6th grade math. And people like you are conjurers of myths and oppression. Alison and others here who are teaching and empowering artists are needed to abolish the lies people like you perpetrate. I disagree with this comment. The idea that artists should only create work and not sell it is extremely naive. As someone who considers himself both an artist and an entrepreneur, I should have a handle on the business side of being an artist. That includes knowing how to price your artwork, when to raise prices, and how to build out your clientele.
Relying on a gallery to handle all of the the business side of it for you is relinquishing control over your brand as an artist. I know quite a few artists who make substantial money from selling their own art. But what recourse do we have? But there is not always the option to do so. Paying the gallery is the price for not running your own art business. If you run your own business then you are in charge of pricing, selling, etc but if you use a gallery then you only need to create your art and they will sell it for you.
Their commission is the price you pay for their expertise. A similar case could be made for any Service professional.